My Work with Real Families

Branding Development -

In tandem with the Real Families founders, I worked to create a branding package that was simple and impactful. Using blue gradients and dynamic font choices, I created a logo that suited the desires of the founders and the needs of the organization. I wasn’t wanting to go too feminine or masculine but to encompass both. The organization focuses on freedom for the whole family and the home is an incredible foundation for this. I was super please with this final result and the process that we went through to really get to this final branding.