My Retail Roofing Work

Accord Group -

Accord Group is a family of companies creating remarkable experiences through insurance restoration – roofing, siding and gutters. Based in Lee Summit, Missouri, Accord Group has reach in 10 states with over 195 employees.

With Accord Group, I assisted their current marketing manager with review and reputation management and the copywriting and front-end design of the DHI Roofing website. Taking a data driven approach based on their 4.6/5.0 star reviews, I helped clarify their website design with simple language that led to quantifiable sales. I also wrote blogs for DHI Roofing and the CEO of Accord Group, Dustin Doll, an Ernst & Young's Entrepreneur of the Year Heartland finalist.

In addition to all of this, I helped their CMO with vision and direction for the employee onboarding process and retention through social media marketing.

Abilene Area Roofing Contractor’s Association (AARCA) -

Abilene Are Roofing Contractor’s Association is a chapter of the Roofing Contractor’s Association of Texas, a statewide trade association of roofing and waterproofing contractors. As a branding consultant, I created all of their current branding and did the initial front-end development of their website. Using a material design approach, I updated the look of their logo and their website.